Terms of Service

These Terms of Service (“Terms”) form a binding agreement between you and Wairra UG (haftungsbeschränkt)(“Wairra”, “we”, “our”), the company that operates the Wairra app and the wairra.com website (together, the “Service”). Our address and registration details are listed in the Imprint.

Our handling of your personal data is governed by the separate Privacy Policy. The Wairra iOS app is additionally licensed to you under the End User Licence Agreement.

You may use Wairra only if you are old enough to consent to the processing of your personal data under your local law. In the European Economic Area you must be at least 16 years old; in other regions you must be at least 13. If you are using Wairra on behalf of a legal entity, you confirm that you are authorised to bind that entity to these Terms.

Wairra is not intended for use by children under the age of 13 and we do not knowingly collect their data. Wairra’s avatar and try-on features are intended for creating images of your own likeness; see Section 5.

You create your account using Sign in with Apple or Sign in with Google. You are responsible for keeping your sign-in method secure and for everything that happens under your account. If you suspect that your account has been compromised, contact us at support@liftune.com.

You can delete your account at any time from Profile → Privacy → Delete account. Deletion permanently removes your account and the content you stored in Wairra within 30 days, except where we are required by law to retain certain records.

We grant you a personal, limited, non-exclusive, non-transferable, revocable licence to install and use the Wairra app on devices you own or control, and to use the wairra.com website, in each case for your personal, non-commercial purposes and in accordance with these Terms and the End User Licence Agreement.

Other than the rights expressly granted in these Terms, we reserve all rights in and to the Service, including all intellectual property rights.

“Your Content” means the photos, avatars, item metadata, outfits, looks, day plans, trips, notes, and any other material you submit, upload, or generate through the Service. You keep all the rights you have in Your Content.

So that we can operate the Service for you, you grant us a worldwide, royalty-free, non-exclusive licence to host, process, transform, transmit, display, and store Your Content, and to make the technical copies needed to run the app. This licence:

• is limited to operating the Service for your account;
• does not allow us to use Your Content to train shared or third-party machine-learning models;
• does not allow us to publish Your Content; and
• ends when you delete Your Content or your account, except for the technical retention windows described in the Privacy Policy.

You are responsible for Your Content. You confirm that you have all the rights necessary to upload it and that it does not infringe the rights of any third party. In particular, because Wairra creates AI-generated images from the photos you provide, you confirm that any person shown in a photo you upload is you, or someone who has given you their explicit permission — including permission to create AI-generated or modified images of their likeness. You must not upload photos of other identifiable people without that permission.

Wairra uses AI services to remove backgrounds from item photos, generate avatars and pose variants, render try-on images, and recommend outfits. To the extent that the AI output qualifies as a new work, we assign to you the rights we receive from the AI provider for outputs generated for your account, on a non-exclusive basis and subject to the AI provider’s usage policies.

AI processing is necessary to provide the Service to you. Wairra is an AI-first styling app: try-on rendering, avatar generation, wardrobe extraction, and outfit recommendations rely on third-party AI services (OpenAI, Replicate). By using Wairra, you consent to this processing of your photos, wardrobe metadata, and other content you submit through these providers as necessary for the performance of the contract between you and Wairra UG under Article 6(1)(b) of the EU General Data Protection Regulation. We disclose the providers and their roles in our Privacy Policyand in an in-app dialog before the first AI request. We may introduce further AI features (such as an in-app styling assistant) over time; we will update this section and our Privacy Policy before any new feature processes your data. To stop AI processing of your data, you must delete your account — see Section 3 (“Your account”) and our Privacy Policy for how to do this and how long data is retained afterwards.

AI outputs can be imperfect. You acknowledge that:

• Try-on renders and avatars are stylised illustrations of how an outfit might look. They are not exact photographs and should not be relied on for legally binding identification, measurement, fit decisions for high-value purchases, or any safety- critical purpose. They are labelled as AI-generated inside the app, and images you share carry a “Generated by Wairra AI” watermark.
• Recommendations and “why it works” explanations are suggestions. They are not professional styling, medical, or financial advice.
• Generative AI can produce results that are similar or identical to results created for other users. You do not receive any exclusivity over the style or composition of an output.
• You must not use Wairra’s AI features to generate deepfakes of other identifiable people, to misrepresent yourself in a way that could deceive a reasonable person, or to produce content that is illegal where you live.

You agree not to:

• use the Service for any unlawful purpose or in violation of any applicable law or regulation;
• upload photos of other identifiable people without their consent;
• attempt to impersonate another person or misrepresent your affiliation with any person or entity;
• attempt to access, probe, or test the security or integrity of the Service without permission, including by bypassing rate limits, access controls, or our AI cost guardrails;
• reverse engineer, decompile, or disassemble the app, except to the extent we are not legally allowed to prohibit it;
• use the Service to develop a competing product or to train a machine-learning model;
• transmit malware, spam, or content that infringes a third-party right;
• scrape, frame, or systematically extract content from the Service without our written permission;
• use the Service in a way that could damage, disable, or impair its availability for other users.

Wairra offers a free tier with limited use of the AI features and a paid Wairra+tier that unlocks higher monthly allowances. All purchases are processed by Apple through the App Store under Apple’s standard payment terms. Prices shown below are the United States rates at the time of publication; the App Store will display your local price and currency before you confirm any purchase.

Wairra+ subscription plans

• Weekly — US$8.99 per week, after a 3-day free trial.
• Monthly — US$14.99 per month, after a 3-day free trial.
• Yearly — US$89.99 per year, after a 3-day free trial.

Auto-renewal. Each Wairra+ subscription automatically renews at the end of the then-current period at the price listed above, charged to the Apple ID you used to subscribe, unless you cancel at least 24 hours before the period ends. If you started with a free trial, your subscription will convert to a paid subscription and charge your Apple ID at the listed price when the trial ends, unless you cancel before then.

Managing or cancelling. You can manage or cancel your subscription at any time in iOS Settings → your Apple ID → Subscriptions, or from Profile → Subscription inside the Wairra app (which deep-links to the same place). Cancelling stops the next renewal; access continues until the end of the current paid period. Deleting the Wairra app does not cancel an active subscription.

One-time purchases

• Wairra+ Lifetime — US$199.99, one-time purchase, not a subscription. Grants Wairra+ access for the lifetime of the Wairra app. Apple Family Sharing is not enabled for this purchase. We may limit how many Lifetime purchases are sold; the limit is disclosed in the app before checkout.
• 30 Try-on Credits — US$4.99, one-time purchase, not a subscription. Grants 30 additional try-on renders that can be used in addition to any monthly allowance. Credits do not expire while your account is active, and are non-refundable once consumed. Apple Family Sharing is not enabled for this purchase.

Refunds, taxes, and price changes

Refunds for any in-app purchase are handled by Apple in accordance with the App Store’s refund policy. You can request a refund at reportaproblem.apple.com. Where you have a statutory right of withdrawal under EU consumer law, that right is preserved; see the next subsection and Section 13.

Prices are inclusive of the taxes Apple is required to collect for your region. If we change the price of an existing subscription, Apple will notify you and, where required, ask for your consent before the new price takes effect; without consent, your subscription will not renew at the new price.

Right of withdrawal (EU / UK consumers)

If you are a consumer in the EU or the UK, you normally have 14 days to withdraw from a distance contract. Because Wairra+ and credit packs give you immediate access to digital content and services, when you purchase you expressly request that we begin performance immediately and you acknowledge that you lose your right of withdrawalonce the service has been fully performed, and — for digital content — once provision has begun. This does not affect your statutory rights if the Service is defective or your other mandatory consumer rights described in Section 13.

Trial eligibility and end of service

Free trials are limited to one per subscription group per Apple ID, as determined by Apple. We may stop selling, or change the price and terms of, any Wairra+ plan at any time; existing subscriptions continue under the terms in effect when they were purchased until they renew or are cancelled.

The Service relies on third-party providers such as Apple, Google, Supabase, Vercel, OpenAI, Replicate, RevenueCat, Sentry, PostHog, and Expo. The Privacy Policy lists who they are and what they do. We are not responsible for the content, policies, or practices of any third-party site or service that you reach from a link inside Wairra.

You can stop using the Service and delete your account at any time. We may suspend or terminate your access if you materially breach these Terms, if continuing to provide the Service to you would expose us to legal risk, or if we discontinue the Service. Where reasonable and lawful, we will give you advance notice. Sections of these Terms that by their nature should survive termination — such as licence grants for content you provided before termination, the warranty disclaimers, the limitations of liability, and the governing-law clause — will survive.

To the maximum extent permitted by law, the Service is provided “as is” and “as available” without warranty of any kind, whether express, implied, statutory, or otherwise. We do not warrant that the Service will be uninterrupted, error-free, secure, or that AI outputs will be accurate or suitable for a particular purpose.

Nothing in this section excludes or limits any statutory consumer rights or any warranty that cannot be excluded under applicable law, including the statutory rights you have under §§ 434 ff. and §§ 327 ff. of the German Civil Code (BGB) for digital products.

We are liable without limitation:

• for injury to life, body, or health caused by us;
• for damage caused intentionally or by gross negligence on our part;
• under the German Product Liability Act (Produkthaftungsgesetz); and
• to the extent we have given an express guarantee.

For damage caused by simple negligence, we are only liable for breach of an essential contractual obligation (“wesentliche Vertragspflicht”) — that is, an obligation whose fulfilment is essential to the proper performance of the contract and on which you may regularly rely. In that case our liability is limited to typical, foreseeable damage.

Any further liability for simple negligence is excluded. This limitation does not affect any liability that cannot be excluded or limited under mandatory law. The separate liability cap in the End User Licence Agreementreflects Apple’s standard template; where these Terms provide for broader liability on our part, these Terms prevail.

If you are a consumer in the European Union, mandatory consumer protection law of the country in which you reside applies and these Terms do not restrict the rights it gives you.

The European Commission provides a platform for online dispute resolution at ec.europa.eu/consumers/odr. We are neither obliged nor willing to participate in dispute resolution proceedings before a consumer arbitration board.

These Terms are governed by the laws of the Federal Republic of Germany, excluding the UN Convention on Contracts for the International Sale of Goods. If you are a consumer with your habitual residence in another country, this choice of law does not deprive you of the protection of mandatory consumer-protection rules of that country.

If you are a merchant (“Kaufmann”), a legal person under public law, or a special fund under public law, the exclusive venue for any dispute arising out of or in connection with these Terms is the registered seat of Wairra UG.

We may update these Terms when the Service evolves or the law requires it. We will publish the updated Terms on this page and, for material changes, give you advance notice in the app or by email. Continuing to use the Service after the changes take effect means you accept the updated Terms.

Questions about these Terms? Write to us at legal@liftune.com, or by post to the address listed in our Imprint.